Broadcast

Skippy PBBites

Yippee

Skippy UK

British people don’t use much peanut butter, but they do see Americans as peanut butter experts. To drive trial in the UK we created the Skippy Stunt Nut – an homage to the nuttiest American person ever, Evel Knievel – to position the brand as the most American peanut butter option. Animated  by Kirsten Lepore