One third of Americans have a can of SPAM in their pantries. Unused and forgotten. Our challenge was to move all those cans from the pantry to the pan. So, we produced The Home Sizzling Network, where people sizzled their SPAM in exchange for SPAM swag.
The Sizzle Pork And Mmm campaign changed the conversation from convenience to craving, and resulted in record sales: 24% volume increase, acquisition of 543,000 households and 30% social engagement lift.