Viral

Hormel Pepperoni

The One Man Pep Band

Hormel owned the category. But, their brand was generic. The One Man Pep Band campaign pepped up 1.3 million organic viewers in 3 days.

HPP Viral

People either loved him, or they loved to hate him. Fans played along, made mixtapes and parents filmed their babies dancing. 22% sales increase. 

AdAge