The tiny Altoids brand broke the confections category, created six line extensions, and eventually sold to Wrigley for 600 million dollars.
The Curiously Strong Gum
The Curiously Strong Strips
The Curiously Strong Sours
The curiously strong campaign was honored with a gold award from every major awards show. The print received two MPA Grand Kelly Awards, the film resides in the Museum of Modern Art, and the outdoor was inducted into the Obie Hall of Fame.