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AirTran Airways

Fly free till you're 23

College students are the future. They were also easy targets to sell empty seats. So AirTran made videos for CollegeHumor.com and posters for campus kiosks.

AirTran 1

It was all on a shoestring budget, but in the end, program usage increased 23% and AirTran Rewards memberships sored 600%.